If You Are Looking For a More Cool Design, Try These Interactivity Ideas

How to Create a Great Interactive Content for Your Business Blog

The key to success in publishing content for your blog is the style and the way you present it. You need to know how to use images in your posts, how to structure your text and what are the most vital elements of an interactive content.

What is Interactive Content?

Most content can be classified as static?where the reader or audience consumes the content by watching or reading.

However, interactive content is when the audience is actively encouraged to engage with the content that they are consuming. This?could be as simple as sharing questions on a live webinar, using a tool or calculator, or taking part in a quiz.

Why Use Interactive Content and?What Are the Benefits?

With the introduction of Interactive Content, brands can offer their customers more value. This helps them reach out to their target audience and provide a much more relevant service.

Interactive content is an increasing trend in the media industry. It helps brands and content creators to engage with their customers' needs, in order to increase conversion rates.

As a content marketer, you need to be figuring out how to use interactive content as part of your strategy in 2020. Need a few reasons why and how interactive content?can help you??We have rounded up some of the top statistics from HubSpot to help you to see why it gives you a real opportunity to gain a competitive advantage:

8 Types of Interactive Content to Consider Using

1. Quizzes - Perhaps the most manageable format of interactive content that you can create, and a highly successful one for engaging an audience, is quizzes.

Quizzes are effective for the simple reason that they are fun and often highly shareable. They are a perfect way to encourage a participant to share their results and challenge their friends to do better.

2. Calculators and?Tools

Calculators and online tools can be a great way not only to drive engagement from your audience but also to generate leads or help to build links from the press with digital PR.

Calculators and tools can be fun,?entertaining, and useful, and they are a flexible format that can give you an edge on competitors when you identify a need that an asset like this can fill.?

3. Interactive Infographics

Marketers have been using infographics for years now to visualize data and also as a proven way to build links from relevant publications.?

But the truth is that infographics, in most cases, have a low barrier to entry. Even if you do not?have an in-house designer, tools like Canva can help you to create something that looks great in just an hour or two.

4. Image Sliders

Images on their own can be impactful, especially when they are showing a comparison or two or more things (think a before and after).

But one of the common frustrations with this visual is that our eyes are often drawn to the after, even before we have looked at the before.

For this reason, a simple but?effective image slider can be the perfect way to compare multiple images in a way that increases engagement and impact.

5. Games

Perhaps the ultimate format of interactive content is games.

But the problem that many have is that they are not usually budget-friendly. The custom development involved in building and designing a game often means that significant budgets and resources are needed for their production.

That said, great games can generate engagement, help you to earn links from the press, create a buzz on social media, and get relevant user data, making them one of the few formats that can meet multiple goals with one piece of content.?

6. Interactive Maps

Maps have been a popular content format for a long time. If you are looking to visualize different locations or routes, there isn't a more suitable format.?

The simple nature of maps means that different people likely want to see different things, and the limitations of static maps mean that this is not possible. Why not make your maps interactive to help engage your audience and help them to consume the content that they want to see?in a way that allows them to do so?

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8 Types of Interactive Content and Engaging Examples

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Looking for ways to stand out with your audience? Interactive content is a surefire way to gain a competitive advantage.?

Formerly, long-form guides, eBooks, and video were once seen as the holy grail of content (tactics that typically required high budgets and other extensive resources for creation), all of these formats are now common, and their use is widespread.

Good content is no longer enough. If you are serious about competing online, you need to be creating stellar content that stands out amongst your competitors.

One of the formats that you can leverage to compete online is interactive content. In this guide, we will take a?deep dive into engaging content formats and share examples of some of the best pieces out there. Specifically, we will cover:

What is Interactive Content?

Most content can be classified as static?where the reader or audience consumes the content by watching or reading.

However, interactive content is when the audience is actively encouraged to engage with the content that they are consuming. This?could be as simple as sharing questions on a live webinar, using a tool or calculator, or taking part in a quiz.

Many audiences are used to engaging with interactive content daily, from content?publishers such as Buzzfeed to content creators like Netflix.

Why Use Interactive Content and?What Are the Benefits?

As a content marketer, you need to be figuring out how to use interactive content as part of your strategy in 2020. Need a few reasons why and how interactive content?can help you??We have rounded up some of the top statistics from HubSpot to help you to see why it gives you a real opportunity to gain a competitive advantage.

8 Types of Interactive Content to Consider Using

To start thinking about how you can use interactive content as part of your content marketing strategy, we have rounded up some of our favorite pieces to inspire you to see what is possible.

Of course, you must consider which types of interactive content are the most suitable for your audience. Formats that can work well to engage a B2C audience are usually very different from a B2B audience. However,?the more you immerse yourself in successful content that other people have created, the better ideas you will?have.?

Take notes, bookmark these inspirational examples, and start thinking about how you can use similar formats in your strategy.?

1. Quizzes

Perhaps the most manageable format of interactive content that you can create, and a highly successful one for engaging an audience, is quizzes.

Quizzes are effective for the simple reason that they are fun and often highly shareable. They are a perfect way to encourage a participant to share their results and challenge their friends to do better.?

?

2. Calculators and?Tools

Calculators and online tools can be a great way not only to drive engagement from your audience but also to generate leads or help to build links from the press with digital PR.

Calculators and tools can be fun,?entertaining, and useful, and they are a flexible format that can give you an edge on competitors when you identify a need that an asset like this can fill.

?

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3. Interactive Infographics

Marketers have been using infographics for years now to visualize data and also as a proven way to build links from relevant publications.?

But the truth is that infographics, in most cases, have a low barrier to entry. Even if you do not?have an in-house designer, tools like Canva can help you to create something that looks great in just an hour or two.

This, combined with the fact that many people have claimed?infographics to be dead?several times, means that it can be hard to stand out.

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4. Image Sliders

Images on their own can be impactful, especially when they are showing a comparison or two or more things (think a before and after).

But one of the common frustrations with this visual is that our eyes are often drawn to the after, even before we have looked at the before.

For this reason, a simple but?effective image slider can be the perfect way to compare multiple images in a way that increases engagement and impact.

5. Games

Perhaps the ultimate format of interactive content is games.

But the problem that many have is that they are not usually budget-friendly. The custom development involved in building and designing a game often means that significant budgets and resources are needed for their production.

That said, great games can generate engagement, help you to earn links from the press, create a buzz on social media, and get relevant user data, making them one of the few formats that can meet multiple goals with one piece of content.?

If you have got a great idea that you are confident will drive the results you need to justify your investment, it is a great way to set yourself apart from everyone else.?

And these two examples do a brilliant job of showing relatively simple games that have proven to be successful for their creators:?

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6. Interactive Maps

Maps have been a popular content format for a long time. If you are looking to visualize different locations or routes, there isn't a more suitable format.?

The simple nature of maps means that different people likely want to see different things, and the limitations of static maps mean that this is not possible. Why not make your maps interactive to help engage your audience and help them to consume the content that they want to see?in a way that allows them to do so?

Here are two different examples of ways in which interactive maps have helped to create content that creates a fantastic experience:

7. Interactive Webinars

The latest figures highlight a rise in streamed content consumption by almost one-third compared to the same time last year.

But video, by default, is not?necessarily an interactive format of content.

However, that does not?mean that you cannot?create an interactive video experience in the form of a live webinar.?Using services such as Zoom?or GoToWebinar, pretty much anyone can host an engaging webinar and accept live questions from attendees.

8. Interactive Film and?Video

The possibilities to take film and video content to the next level only continues to develop.

Of course, these are not?necessarily budget-friendly formats of content. But if you want to push boundaries and take your content to the next level, possibilities are starting to emerge to give your audience content that they allow them to be in full control.

Last year, Netflix released Black Mirror, arguably the first great interactive film, where users were in control of the outcome.?